This Chocolate’s Made For Walking

We often go through life believing things are the way they are because, well…that’s the way they are.

For instance, the Ritter Chocolate Bar. It’s square. Not rectangular like nearly every other candy bar in the world. Ritter bars are square.

That’s just the way it is.

Right?

Well, guess what? Ritter bars were not invented this way on a whim. They were invented this way for a reason.

When I first moved to Germany, I attended a culture class. On the last day of the class, our instructor took us to the Ritter Chocolate Factory and Museum. I wasn’t sure how this counted as German culture, but I happily went along for the chance to eat chocolate. While I was sampling, I learned two things: the word Ritter means Knight and the chocolate bar of the same name has been part of German culture since 1932.

Thus convinced of its cultural significance, I was free to enjoy Ritter’s museum, which takes visitors through the company’s entire history, including the reason for the chocolate’s square shape…

It’s made for walking.

Apparently, a very clever woman by the name of Clara Ritter realized that chocolate bars were the best travel snack around. Even the great German poets said so…

There was just one problem: those pesky rectangular bars didn’t fit very well in pockets and they had a nasty habit of breaking. Clara Ritter’s solution?

A square chocolate bar designed to fit in the pocket of a sports jacket. Suddenly, folks going to sporting events could carry their chocolate with them. Hence the bar’s unusual name…Ritter Sport.

Who would’ve thought?

Today, Ritter is still packaging chocolate that’s made for walking. If you visit the factory, be sure to head to the back room of the museum shop. There you’ll find pre-packed bags of Ritter bars with easy-to-carry handles…just right for walking.

Better get two…if you’re anything like me, only one bag of the bags will make it home to share with friends.

Okay… maybe only half a bag.

4 thoughts on “This Chocolate’s Made For Walking

  1. I visited the Lindt factory museum near Zurich and learned that their chocolate (also under the name of Lindt and Sprungli) also used to carry the “sport” label.

    Interesting that one company kept “Sport” and one deleted it.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s